ConsumerTouch for Mortgage Brokers and Financial Professionals

Generate Interest, Not Just Interest Rates.Mortgage Solution

Whether you are a traditional mortgage broker with a storefront (a "brick-and-mortar" mortgage company) or an online mortgage company, competition for customers is fierce.

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Generating qualified leads can be one of the biggest tasks for traditional mortgage companies - banks and mortgage brokers. You've tried lots of indirect marketing methods - newspaper ads, direct-mail campaigns - that don't really provide you with a roster of quality leads. You need an inexpensive marketing tool that will put you in touch with real customers.

The lack of "feet on the street" is a problem for online mortgage companies. Since the majority of your business is done over the Internet, you're constantly fighting the perception that you can't provide the "service" of a local traditional mortgage company. You need an inexpensive marketing tool that customers can and will use - one that's a service to them before they even buy the mortgage.

All mortgage companies want to keep their brand in front of customers and accelerate their lead generation.

How it Works

Customers download your brand, to go

  • Customers visit your website and download the financial calculator - branded with your logo -- onto their mobile phones.
  • Customers have the useful financial calculator at their fingertips anytime, anywhere they need it.

How you Benefit

Better leads for less money

Get qualified leads and increase sales without destroying your marketing budget!

  • When customers download the financial calculator, they complete a form based on information you want. This results in qualified leads that include not only name and number, but, for example, purchase intensions - information you deem useful!
  • And CRC compiles this information into an user-friendly database that you can access when you want it!
  • You can harvest "opt in" mobile phone numbers and email addresses for follow-on marketing.

Brand awareness with a service message

All loan customers need a financial calculator. It's especially useful when they're on site at a potential property buy - when they're discussing various options with a realtor - when they're standing by the water cooler and a "what if" inspiration hits them.

  • When customers access the financial calculator, they also see your brand and your contact information.
  • Seeing your brand reminds them that it is YOU who has provided them with the service of this handy calculator.

ConsumerTouch Mortgage Solution Packages

We've designed solution packages - tailor-made for you - whether you're a large mortgage brokerage, bank or independent mortgage broker.

Brokerage Houses and Banks

Lead generation, brand awareness and mobile marketing benefits

  • Access to lead generation database
  • Brokerage digital business card, text messaging and marketing enabled through "opt in" agreement of contact details
  • Options for co-branded' packages in addition to main package

Independent Mortgage Brokers

Build your own marketing initiatives

  • "Splash" screens
  • Digital business card (consumer edition)
  • Scrolling text messages
  • Full independent branding incl. color schemes and watermark images etc.
  • Private lead generation database

The Solution in Action

Simon and Maria are ready to buy their first home. They are young, and, with a baby on the way, they live on a strict budget - and know the exact upper limit amount they can spend to purchase a house. They had the foresight to get pre-approved for a mortgage amount - and now, with a realtor, spend the weekends walking through as many houses as they can. Each time they do, they use their financial calculator - and get a message from the mortgage company that provided them with this service.

Each calculation reinforces the mortgage company's brand and contact information.

Guess which mortgage company Simon and Maria will contact to help them buy their new home?